Yapily is an open banking infrastructure platform, helping businesses access financial data and payments through APIs. They came to us with strong brand foundations already in place, but needed a new website that could explain their offer with more clarity and confidence. As the project developed, it became clear the website needed more than new pages. It needed a richer brand system to help bring a complex proposition to life.

We extended the Yapily brand system with a suite of 3D animated graphics, looping motion assets and a clear framework for how they should behave across the brand. These became a distinctive visual language for connection, data and movement, helping make open banking feel easier to understand and more engaging to navigate. We then brought the system into a full website redesign, developing the UX, UI and page structure across key product, solution and content journeys.

The result is a modern digital experience that balances brand extension with website redesign, giving Yapily a clearer, more scalable system to build on. As Gregory Aubert, Head of Marketing at Yapily, put it: “Working with For Different was a great experience. They nailed the balance between a brand refresh and a complete redesign, creating something that feels modern and true to us. The team did an excellent job translating complex concepts into clear, engaging design that we can easily build on.”