Services
For brands that refuse to stand still. We bring strategy, identity, digital experiences, AI tools and activation together as connected systems, built to move at the speed of the business.
Brand
Stand for something, shape the story and create the system it needs to grow.
Digital
Websites, apps and creative coding that turn the brand into something people use.
Activate
Campaigns, content and new ideas that keep the brand current, seen and moving.
Clients
Mindflick / Imperial College / Blenheim Chalcot / Allica Bank / Benifex / Mantle Services / Cardano / Agilisys / Infogrid / MultiTrip / Event Horizon Capital / BlueNose / Avado / Avacta / Lucid Capital Markets / Oakbrook Finance / Solidatus / Co-Owned / Equabli / iHUB / Focaldata / Jobs Aware / Calyx Nails / Seeto / Inpho / Event Concept / NexSTgen / Unravel / ESG360° / BabyZone / Atlas Materials / Quantum Summit / Unaric / Engage Systems / Pinwheel / NoBa Capital / Hazy / Modulr / Filejet / Emerging Media Ventures / DreamBig / RepAir Carbon / Vos9x / Groves Yard / St. George Technologies / Kyomei / AI Summit / C&R Software / MissedFits / New Horizon Bank / Performing Arts Medical Association / Salary Finance / Liferaft / Livingstone / ALICE Technologies / ScaleXP / The Big Give / Scale Space / BCI Capital / RCJ Interiors / Founders Factory / Haleon / Yapily / Reed.co.uk / Rajasthan Royals.
Impact
in enterprise value across the businesses we’ve partnered with.
The amount of VC’s, VB’s and Accelerators that trust us with their portfolio.
brands we’ve helped build that went on to exit or merge.
industries, from FinTech to ClimateTech, Pharma to Sport.
VCs & accelerators we have partnered with to help their portfolios scale.
transformational projects, delivered across brand, digital and product.
Testmonials
"Working with For Different is one of the best investments we've made in our business."
“We've really enjoyed working with For Different. The level of research they go into surrounding the heritage of the brand and how they translate this into the design is fantastic. Integrating our charitable foundation into the story for 2021 created a really powerful message and long term impact."
"The thing that’s unique about For Different is they know how to work with start-ups, scale-ups and mature businesses, and understand what it takes to build them."
"For Different are amazing. I've worked with them for years, across two companies, and regularly recommend them to others. They combine amazing creativity, use modern tools to maximise output, and respond quickly if you need something urgently. All of this makes me a happy repeat customer that anticipates staying with them long term."
“A remarkable studio, led by a remarkable team. The perfect partner for design in the age of AI.”
“They ask probing questions, give honest feedback and listen to us. They are expert in taking all that learning and distilling that essential DNA into the product/service we wish to brand. They are a partner that is understanding with an excellent design ethos to create world class brands that our teams can get behind quickly."
"From ideation right through to delivery, the For Different team has been true experts."
“Big thanks to the team for helping bring our new brand and website to life. This launch is more than just a fresh look, it reflects the energy, ambition, and momentum we’re building every day at New Horizon Bank. We’re proud of the direction we’re heading and grateful for talented partners who helped us get there.”
"Outstanding work and commitment to stellar client service."
"The really different part of our experience was that everyone we worked with had gone to effort to understand our business."
“Their team demonstrated an exceptional level of expertise and creativity, delivering a product that not only aligns with our vision but also enhances our market presence. Their attention to detail and innovative approach have made a significant impact on our business, and we wholeheartedly recommend their services to anyone looking to elevate their brand.”
"They are thoughtful and creative in their approach to design, taking the time to understand our business, and producing a final product that is not only beautiful, but effective - since launch, our website conversion rate and time on site has gone up. e couldn't ask for a better partner."
"For Different are true experts in their field, full of creativity, insight, and energy. The team took the time to understand our brand and what we’re aiming to achieve in the pension tech space. With their strong experience in SaaS and fintech brands, they just got what we were trying to portray and brought it to life with real creativity. I couldn’t recommend them highly enough."
"Working with For Different was a great experience. They nailed the balance between a brand refresh and a complete redesign, creating something that feels modern and true to us. The team did an excellent job translating complex concepts into clear, engaging design that we can easily build on."
FAQs
What does a brand project involve?
It depends on where your business is and what you already have in place. Maybe you have a strategy and just need the visual execution, or your logo is locked in but everything around it needs to change. We can support one part of the process or take you from insight and strategy through to identity, messaging and activation. Every project is shaped around your needs, milestones and success metrics. Our outputs are different too. Rather than simply delivering brand guidelines, we aim to create a Brand OS that gives your team the tools, templates and guidance to use the brand properly every day.
What digital products do you design and build?
We design websites, apps, web apps, AI-enabled tools, prototypes and other digital experiences. We build low-code and no-code websites using platforms such as Webflow and Framer, often working alongside creative technologists to push what those platforms can do. For larger websites, bespoke builds and apps, we partner with trusted development studios or work directly with your existing technology team.
What is your approach or process?
Our process is built around three stages: Define, Design and Deliver. Define is about getting under the skin of the business, understanding the opportunity and agreeing what success looks like. Design turns that thinking into the creative system, whether that is a brand, website or digital product. Deliver is about getting it into the world properly, with the assets, tools and support your team needs to use it. The process is flexible rather than rigid, so we shape each stage around the project, the team and the milestones we need to hit.
Can you work with what we already have?
Absolutely. You might have a strong brand and need a website, a strategy that needs bringing to life visually, or an existing website or product that needs a better experience. We do not reinvent things for the sake of it. We start by understanding what is already working, identify the gaps and focus our involvement where it will add the most value.
What does a venture builder mindset mean?
It means working like the world’s leading innovators, with clear milestones, fast decisions and a focus on getting the right things into the world. We test thinking early, create minimum lovable products and improve them through agile iteration. The pace may be fast, but the foundations are built properly, creating brand and digital systems that can grow and adapt with the business.
How does creativity create commercial value?
At the start of every project, we ask one simple question: how will this move the needle? From there, we agree what success looks like and build clear metrics into the project. That might mean increasing awareness or revenue, aligning the business around one brand system, making an offer easier to understand or helping a marketing team work faster. Creativity has a clear job to do, and every decision is made with that outcome in mind.
How quickly can you deliver?
We believe almost any deadline can be met when the priorities are clear and the right decisions can be made quickly. We work backwards from your key milestones, focus on what will make the biggest difference and shape the process around getting you up and running. We have designed and shipped websites in a day when needed. We were fast before AI.
How do you price projects?
Unless we are working together through a studio retainer, we do not track hours and charge for time. Projects are agreed around a fixed scope, set of deliverables and fee, based on the value of the outcome and what it will take to deliver it properly. We have productised much of our offer, so expectations are clear from the outset and there are no surprises.
Where does AI fit into your projects?
Like most businesses, we use AI to improve our processes, speed up certain tasks and create more space for the thinking that matters. We approach it with cautious optimism and only use it creatively when it genuinely adds value, with the understanding of our clients. We do not use AI to generate logos or replace creative talent. Craft may be changing, but human creativity, taste and judgement remain central.
What don’t you do?
We are a senior-led creative studio, not a large production house or an in-house development team. Bespoke technology, photography, film and specialist production are delivered with trusted partners who are right for the job. We also do not take on work we cannot add genuine value to, businesses that do not align with our culture or projects that would leave a negative impact on people or the planet.
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