Unifying almost 20 Salesforce apps into one connected brand systemUnaric launched with $35m seed funding and a plan to build the world’s leading Salesforce product suite, acquiring and scaling specialist apps across the ecosystem. As the suite grew through multiple acquisitions, the challenge was to make almost 20 products feel connected without losing what each one did. Unaric needed a simple visual architecture, brand framework and website to bring the apps together as one suite.

We created a brand system that treated the apps like a modular deck of cards, with tiles, layers and stacked product moments that could flex around different customer needs. This gave Unaric a clear way to organise the suite, celebrate the products and carry the architecture into the website, where the user experience helps people understand what each app does and how the wider system fits together.

The final brand gives Unaric a clearer way to present the scale of what they are building, turning a growing group of Salesforce apps into a more connected product suite. The website carries that architecture into a digital experience that supports storytelling, sales and future acquisitions. Since the rebrand, Unaric has published 100% year-on-year revenue growth, with more services continuing to be added to the suite.