Unravel is changing how people discover and book travel, using AI-powered video commerce to turn inspiration into action. The brand already had strong foundations. Our role was to build on them, dial up the energy and create a richer system that could move across brand, motion and digital. The opportunity was to make the experience feel as exciting as the product itself: fast, visual, immersive and made for discovery.

We extended the Unravel brand with a new layer of gradients, motion, stickers and digital behaviours. At the centre of the system was a simple visual idea inspired by the shape of a plane window. This became the basis for a sticker-led brand language: flexible, energetic and built to frame destinations, product stories, content moments and calls to action. The same thinking carried into the website. In collaboration with SB8 Studio, we developed a scrolling narrative that takes people through the Unravel story with pace and depth. Users move through windows, skies, content, product moments and platform benefits, creating a digital experience that feels closer to travel than a traditional B2B website. Motion became a key part of the system. Gradients shift, stickers move, windows open, and the story unfolds through the scroll.

The final system gives Unravel a more distinctive and expressive brand world for its next stage of growth. It takes a strong identity and pushes it further across motion, content and digital. The website brings that world to life through a more immersive experience, helping people understand the platform while feeling the energy behind it. The result is a brand and website that feel fast, confident, and full of momentum, built for a company that is changing how travel is discovered, shared, and booked.