Our 2025 reel brings together the best of this year and moments from the past few: work, ideas and art that capture where we’ve been, and where we’re heading.

Our new site is now live, introducing For Different as a creative company for the AI era: two studios shaped by venture building. The Creative Studio builds brands, digital experiences and stories that move people and markets. The Venture Studio builds products and tools that reshape creativity. Explore more on our Info page.

We’ve built the company we always wished existed, a culture shaped by experience, with a manifesto that makes work meaningful, impact measurable, and defines how it feels to work with us. After years of building, experimenting and learning, we’ve distilled what makes us, us. Ten principles that define how we think, create and build. From standing for something to working differently, these principles capture the DNA of For Different, they’re what drives us, how we collaborate, and what we believe creative companies should stand for. For the first time, we’re sharing them openly, as both a marker of intent and an invitation. To build better, think braver, and keep doing things our way. For purpose, for progress, and for different. Read more here.

Our new site was created in collaboration with SB8 Studios, reuniting our founder, Lee Fairbrother, with one of For Different’s first team members (and a dear friend), Sorby Brown. Built on friendship and shared history, it was a joy to have Sorby back to help launch this new chapter.

We’re building tools to move the creative industry forward. Products shaped by the challenges we’ve lived. A new chapter for For Different.

The First in Our Digital Art Series with the launch of our new site, we wanted the homepage to reflect more than just the brands we’ve built, it’s a space to share creative expression. Throughout the year, the hero will evolve into a digital art wall, featuring pieces from our team, collaborators and guest artists. Our first piece, Headwreck, comes from founder Lee Fairbrother and 3D and Motion Director Alessandro Mariotti. It revisits one of For Different’s earliest ideas, that inside, we’re all the same; it’s the outside that makes us different. The skull became our symbol of that duality: togetherness and difference. A physical version of is already in development and will be exhibited in London next year. More digital art to come.

Ogilvy, Saatchi & Saatchi, BBH, WPP, Stink. Now For Different. Dan’s arrival comes at a pivotal moment, with a new chapter about to unfold. A warm welcome to the team Dan.

We’re excited to share that four projects are now in early development: Vela, Orion, Argo, and Lyra. Each is born from the pain points we’ve lived and the patterns we’ve seen across dozens of brands. Still in stealth, but almost ready to share. We’re building with intent, creating tools designed to move the creative industry forward. If you’re interested in collaborating, testing early, or investing in the future of creative workflows, we’d love to connect. In case you’re wondering, the names are drawn from constellations: symbols of navigation, exploration and connection. A fitting metaphor for tools designed to guide the next generation of creative work. Reach out if you’d like to find out more.

Join us for an in-person workshop exploring the foundations of building a brand, from defining purpose and positioning to creating clarity through design. The session is exclusively for Imperial Enterprise Lab startups and will be led by For Different founder and creative director, Lee Fairbrother. Visit Eventbrite for tickets and more information.

Our Creative Studio builds brands, digital experiences and stories that move people and markets. With a venture mindset and powered by AI, we’ve designed five programmes to meet the challenges businesses face most.

For us, music lives between background and inspiration, it fuels ideas, sets pace, and keeps us connected to culture. Here’s what’s been on rotation this month. It’s been all go with the site, a mix of focus, flow and high-energy, with a couple of spooky halloween vibes for good measure.

A dear and long-term friend, we’re thrilled to welcome Ale to the team. His arrival marks a step forward in how we bring brands to life.

We’ve teamed up with Yapily, a leading open banking platform, to expand their brand through a new library of 3D graphics and motion, along with a new site. The first pieces are now landing, with a full case study coming this winter.

We’ve worked with Unaric, creators of the world’s largest suite of Salesforce applications, to launch a new visual aesthetic and website, now live. A full case study will follow in the coming months, with more to come in 2026, keep your eyes peeled!

We’re reuniting with Benifex to evolve the brand we helped shape in 2022. The next chapter of the identity will roll out in early 2026, and we’re looking forward to collaborating with the team once again.

From business operations to project management, and making sure Lee is where he’s supposed to be. Esther brings invaluable experience to the studio. We’re delighted to have her.

Excited to announce that we’re collaborating once again with Mindflick, building on the brand foundations we created in 2021. The new phase extends their identity through expressive motion and digital systems, evolving how the brand moves and connects. Full case study coming this autumn.

Our founder, Lee Fairbrother, has completed the D&AD Creative Leaders Programme: “It’s been an inspiring experience. A chance for reflection, learning and connection. The programme offered space to reset, refocus and grow, both personally and as a leader. I’m excited to bring that energy back into For Different as we head into an exciting new chapter. A huge thank you to the D&AD team and the rest of the cohort. What a ride.”

Our work with New Horizon Bank has been spotted on Brand New. A refreshed brand and website for a bank with bold ambitions. See the results and comments on Brand New.

Our rebrand for Mantle, one of the UK’s leading pension platforms, has been featured on Brand New. The new identity brings clarity, confidence and energy to a sector not known for it. See the full feature on Brand New.

Our founder, Lee Fairbrother, joined a panel at Apple Covent Garden to explore how to raise funds and build momentum, with or without investment. The session covered everything from bootstrapping and brand value to creative growth on your own terms. “I brought the self-funded perspective, a reminder that the best funding is revenue, and that testing ideas early matters more than perfecting them. Above all, it’s about putting yourself in positions of luck and creating the conditions for good things to happen.”

We reframed Mantle around a bold idea: Retire Awesome. Modernising one of the UK’s leading pension platforms, supporting over a million pensions. See the full case study.

Nice news from our corner of the world. Our founder and creative director, Lee Fairbrother, has joined Imperial Enterprise Lab as an Expert-in-Residence, supporting their community of founders with brand and digital design. It’s a role that plays to Lee’s strengths: helping early-stage ideas feel sharper, clearer and more compelling. We’re proud to see more For Different thinking out in the world. See all the experts here.

A brand and site shaped by adventure. Built to inspire customers and community alike. See the full case study.

In 2023 we created the brand identity for RepAir, innovators in electrochemical carbon capture. Since launch, they’ve secured $15M in funding to scale their breakthrough technology. See the full case study.

In 2021 we created the brand identity for The AI Summit, the headline event of London Tech Week and a global series showcasing the power of commercial AI. A flexible system built to scale across stages, digital platforms and immersive experiences. See the full case study.

We're thrilled to announce that on July 19th, Lee, our founder, is joining an incredible panel at Apple Covent Garden to talk about raising funds and building momentum, with or without investment. Expect sharp insights, honest stories, and practical ways to grow on your own terms.

One of our earliest and proudest projects. Backed by Blenheim Chalcot and Imperial College London. A brand inspired by growth, built to scale with the ventures it supports. See the full case study.

In 2022 we created the brand for InterEarth, a climate tech venture tackling excess CO₂ through tree growth, biomass harvesting and deep-soil storage. A symbol inspired by process and place, designed to reflect both the Australian landscape and a sustainable future. See the full case study.

In 2023 we refreshed the brand and strategy for Hazy, pioneers in synthetic data. Centred on the idea of data that flows, the identity built clarity and momentum, supporting a journey that culminated in SAS acquiring Hazy’s software assets in 2024. See the full case study.

In 2023 we created the brand for Atlas Materials, pioneers in low-emission nickel and cobalt processing. They went on to secure US $27 million in Series A funding to scale their breakthrough process. See the full case study.

We’re partnering once again with Modulr, evolving their brand with a new set of animated illustrations and a refreshed digital presence. The work is gradually rolling out, with a full case study coming this winter.

Makevale’s polymers shape everything from prosthetics to transport safety systems. In 2021 we helped transform their story, repositioning the brand from quiet operator to global innovator. See the full case study.

Shortly after our work on The AI Summit, we were asked to help with a sister event: the Quantum Computing Summit, an event focused on making quantum tech accessible to business users and enterprises. We crafted a system aligned with the AI Summit yet built to stand alone, centred on a dynamic “Q” motif. See the full case study.

Ahead of our new site launch, we opened The Archive: a rolling series of nearly 50 projects that have shaped For Different. From early builds to recent transformations, it’s a look back at the work, ideas and impact that brought us here. Explore The Archive.

This year our founder, Lee Fairbrother, has been selected to take part in the D&AD Creative Leaders Programme, a course that brings together senior creatives from across the industry to learn from leading voices. Lee’s looking forward to the conversations, growth, and bringing that learning back into the work we do at For Different.

We might not be the ones saving the planet, but we’re proud to support those who are. In December 2024, we set out to find the most exciting and innovative founders to support at the very start of their journey. The best place to do that? Imperial Enterprise Lab. Together, we launched the For our Planet, a brand exercise worth over £30k, to help one inspiring startup. From a huge number of incredible applications, BlueNose stood out from the very start. Their story, ambition and achievements so far completely won us over. We’re excited to help them tell that story with clarity, creativity and heart as they move into their next phase of growth.

We’re committed to doing our bit for the planet. That’s why we’ve teamed up with Imperial Enterprise Lab to support the next generation of Green Tech startups, some of the brightest minds tackling the planet’s biggest challenges. To help one of these ventures launch with confidence, we offered our Create Brand Programme, worth over £30k, to kickstart their journey. We are looking for a founder with a powerful story, world-changing tech and a determination to make a difference. Applications close January 2025.

The Atlas identity draws on rock formations, arranged to form the letter A and evoke the Titan lifting the world. It has been recognised as part of the ‘Balance Act’ trend. See the full report on LogoLounge.

Our Atlas identity continues to gather press and has been spotted on Brand New. See the results and comments.

The InterEarth identity captures the Australian landscape and their mission to remove excess CO₂ from the atmosphere. See the full feature and review on Brand New.