Makevale is a global polymer powerhouse - but their brand didn’t reflect their pioneering research, diverse international footprint, and their incredible applications spanning everything from dental prosthetics to anti-skid surfacing. Their business was bold, and the brand needed to signal this and position them as a category leader.Makevale didn’t just need a visual refresh. They needed a strategic repositioning, one that could reflect the scale of their ambition, spotlight their sustainable R&D, and help them speak with confidence across vastly different markets.
We started with a strategic idea: Organic Chemistry. Not just a nod to what Makevale makes, but how they work, blending technical rigour with human partnership to create real-world impact.
From there, we built a brand that feels elemental, precise, and alive. The new logo is bold and modular, referencing molecular structures without leaning on clichés. The colour system draws from the industrial world with confident use of white and black, paired with electric red and blue accents. Our type system is engineered for clarity and contrast, striking the balance between lab-grade accuracy and global brand recognition.
We also developed a flexible visual language to unify their product lines, documentation, and marketing.
This rebrand gave Makevale more than a new look. Internally, the brand has aligned teams across regions, departments, and decades. Externally, it’s elevated Makevale’s position from quiet operator to global innovator. They’re no longer just supplying polymers; they’re shaping the future of safer, smarter, and more sustainable chemistry.
Purpose / Positioning / Proposition / Brand strategy / Messaging systems / Tone of voice / Logo / Visual identity / Brand systems / Art direction / Illustration / Digital design / Brand activation / Social + content systems / Guidelines + toolkits
Lee Fairbrother
Ale Mariotti
Nick Gardner
Joe Gardner
Sorby Brown
Emma Judd
Charlotte Stapleton
Purpose / Positioning / Proposition / Brand strategy / Messaging systems / Tone of voice / Logo / Visual identity / Brand systems / Art direction / Illustration / Digital design / Brand activation / Social + content systems / Guidelines + toolkits
Lee Fairbrother
Ale Mariotti
Nick Gardner
Joe Gardner
Sorby Brown
Emma Judd
Charlotte Stapleton
Makevale is a global polymer powerhouse - but their brand didn’t reflect their pioneering research, diverse international footprint, and their incredible applications spanning everything from dental prosthetics to anti-skid surfacing. Their business was bold, and the brand needed to signal this and position them as a category leader.Makevale didn’t just need a visual refresh. They needed a strategic repositioning, one that could reflect the scale of their ambition, spotlight their sustainable R&D, and help them speak with confidence across vastly different markets.
We started with a strategic idea: Organic Chemistry. Not just a nod to what Makevale makes, but how they work, blending technical rigour with human partnership to create real-world impact.
From there, we built a brand that feels elemental, precise, and alive. The new logo is bold and modular, referencing molecular structures without leaning on clichés. The colour system draws from the industrial world with confident use of white and black, paired with electric red and blue accents. Our type system is engineered for clarity and contrast, striking the balance between lab-grade accuracy and global brand recognition.
We also developed a flexible visual language to unify their product lines, documentation, and marketing.
This rebrand gave Makevale more than a new look. Internally, the brand has aligned teams across regions, departments, and decades. Externally, it’s elevated Makevale’s position from quiet operator to global innovator. They’re no longer just supplying polymers; they’re shaping the future of safer, smarter, and more sustainable chemistry.
