Challenge
Building a brand for where businesses grow
Backed by Blenheim Chalcot and Imperial College London, Scale Space was created to support the UK’s most ambitious tech and science ventures. But at the start, there was no name, no identity, no brand, just a bold ambition: build a community designed for scale. The challenge was to craft everything from the ground up, with a brand that could carry weight from White City to beyond.
Solution
Creating an identity for innovation, community and scale
We began with strategy, naming, and positioning, landing on Scale Space: a name that evokes both the physical and the aspirational. The visual identity centres on growth with dynamic typography that literally scales and expands across applications. Every element was built to reflect ambition and momentum, from the colour palette to a type system that never stands still. Designed to work across signage, events, digital, and beyond, this is a brand that moves with the companies it supports.
Impact
A brand for one of the UK’s leading scaleup communities
From a blank slate to a launch-ready brand, Scale Space quickly established itself as a hub for innovation, attracting high-growth ventures and gaining recognition as part of Imperial’s expanding innovation district. The brand has become a visual and strategic anchor across the community, with a flexible identity system that continues to grow, adapt, and inspire.
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