Backed by Blenheim Chalcot and Imperial College London, Scale Space was created to support the UK’s most ambitious tech and science ventures. But at the start, there was no name, no identity, no brand, just a bold ambition: build a community designed for scale. The challenge was to craft everything from the ground up, with a brand that could carry weight from White City to beyond.
We began with strategy, naming, and positioning, landing on Scale Space: a name that evokes both the physical and the aspirational. The visual identity centres on growth with dynamic typography that literally scales and expands across applications. Every element was built to reflect ambition and momentum, from the colour palette to a type system that never stands still. Designed to work across signage, events, digital, and beyond, this is a brand that moves with the companies it supports.
From a blank slate to a launch-ready brand, Scale Space quickly established itself as a hub for innovation, attracting high-growth ventures and gaining recognition as part of Imperial’s expanding innovation district. The brand has become a visual and strategic anchor across the community, with a flexible identity system that continues to grow, adapt, and inspire.
Purpose / Positioning / Naming / Brand strategy / Proposition / Narrative / Tone of voice / Visual identity / Brand systems / Art direction / Digital design / Environmental design / Brand activation / Campaign platforms / Guidelines + toolkits
Lee Fairbrother
Ale Mariotti
Sorby Brown
Mihai Halmi-Nistor
Nick Gardner
Joe Gardner
Emma Judd
Hannah Gander
Abby Nicholl
Charlotte Stapleton
Flora Williams
Purpose / Positioning / Naming / Brand strategy / Proposition / Narrative / Tone of voice / Visual identity / Brand systems / Art direction / Digital design / Environmental design / Brand activation / Campaign platforms / Guidelines + toolkits
Lee Fairbrother
Ale Mariotti
Sorby Brown
Mihai Halmi-Nistor
Nick Gardner
Joe Gardner
Emma Judd
Hannah Gander
Abby Nicholl
Charlotte Stapleton
Flora Williams
Backed by Blenheim Chalcot and Imperial College London, Scale Space was created to support the UK’s most ambitious tech and science ventures. But at the start, there was no name, no identity, no brand, just a bold ambition: build a community designed for scale. The challenge was to craft everything from the ground up, with a brand that could carry weight from White City to beyond.
We began with strategy, naming, and positioning, landing on Scale Space: a name that evokes both the physical and the aspirational. The visual identity centres on growth with dynamic typography that literally scales and expands across applications. Every element was built to reflect ambition and momentum, from the colour palette to a type system that never stands still. Designed to work across signage, events, digital, and beyond, this is a brand that moves with the companies it supports.
From a blank slate to a launch-ready brand, Scale Space quickly established itself as a hub for innovation, attracting high-growth ventures and gaining recognition as part of Imperial’s expanding innovation district. The brand has become a visual and strategic anchor across the community, with a flexible identity system that continues to grow, adapt, and inspire.
