Mantle had quietly built one of the most powerful pension platforms in the UK, used by over 1,000 businesses and supporting more than a million pensions. But their brand and website didn’t reflect the scale of their innovation or the clarity of their vision. They needed to sharpen their story, modernise their identity, and elevate how they showed up in the market.
We sharpened the strategy, clarified the value proposition, and reframed the brand around a simple, powerful idea: Retire Awesome. A rallying cry for a platform built not just for schemes and actuaries, but for the people behind the pensions. We kept the logo, but gave the bar purpose, shifting perspective and turning it into a distinctive device used across layouts, data, and illustration. Then we brought the brand to life with a vibrant visual system, a new personality, and an expressive set of illustrations showing that age is but a number.
The new Mantle brand is modern, confident and different by design, just like the platform itself. A fully automated system that puts users first is now matched by a brand that does the same. As Mantle’s Managing Director put it: “Our fresh, modern approach sets us apart in the pensions industry, with a distinctive design that reflects who we are, where we’re heading, and why Mantle is the go-to pension and retirement management software.”
Positioning / Proposition / Brand strategy / Narrative / Tone of voice / Visual identity / Brand systems Illustration / Digital design / Motion / 3D / Brand activation Social + content systems / Guidelines + toolkits
Lee Fairbrother
Joao Pinedo
Mihai Halmi-Nistor
Jacob Norton
Andy Norman
Ale Mariotti
Matthias Hoegg
Emeline Pobelle
Flora Williams
Positioning / Proposition / Brand strategy / Narrative / Tone of voice / Visual identity / Brand systems Illustration / Digital design / Motion / 3D / Brand activation Social + content systems / Guidelines + toolkits
Lee Fairbrother
Joao Pinedo
Mihai Halmi-Nistor
Jacob Norton
Andy Norman
Ale Mariotti
Matthias Hoegg
Emeline Pobelle
Flora Williams
Mantle had quietly built one of the most powerful pension platforms in the UK, used by over 1,000 businesses and supporting more than a million pensions. But their brand and website didn’t reflect the scale of their innovation or the clarity of their vision. They needed to sharpen their story, modernise their identity, and elevate how they showed up in the market.
We sharpened the strategy, clarified the value proposition, and reframed the brand around a simple, powerful idea: Retire Awesome. A rallying cry for a platform built not just for schemes and actuaries, but for the people behind the pensions. We kept the logo, but gave the bar purpose, shifting perspective and turning it into a distinctive device used across layouts, data, and illustration. Then we brought the brand to life with a vibrant visual system, a new personality, and an expressive set of illustrations showing that age is but a number.
The new Mantle brand is modern, confident and different by design, just like the platform itself. A fully automated system that puts users first is now matched by a brand that does the same. As Mantle’s Managing Director put it: “Our fresh, modern approach sets us apart in the pensions industry, with a distinctive design that reflects who we are, where we’re heading, and why Mantle is the go-to pension and retirement management software.”
