We brand businesses changing the world. Strategy, identity, websites and experiences for challengers.

Studio

For Different is an independent creative studio built for a new creative era. We believe creativity is changing shape. Speed, technology and imagination are colliding, and the businesses that move with it will be the ones people notice.Founder-led and senior by design, we bring decades of experience working with disruptors, accelerators, challengers and global technology companies.Shaped by venture building, not agency-land, we know what it takes to build, launch and grow something worth noticing. Across strategy, identity, websites, digital experiences and activation, we work in milestones, build systems teams can grow into, and make original ideas real at pace.

Team

Dan Forman
Commercial Partner
Joao Pinedo
Senior Designer
Ale Marriotti
Motion Director
Jacob Norton
Senior Designer
Caitlin Charles-Jones
Studio Director
Esther Domingo
Studio Assistant
Lee Fairbrother
Founder

Culture

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Stand for something

We work with people who think differently and build for purpose.

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Be culturally unavoidable

Work that can’t be ignored and makes people feel, think and do.

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Create at venture pace

Delivering at the pace and pattern of the world’s most ambitious businesses.

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Unite spirit and logic

Big ideas sharpened by strategy and commercial reality.

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Amplify with AI

Human imagination and AI, defined by taste, to innovate and create like never before.

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Move the needle

Focusing only on what shifts markets and makes a lasting impact.

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Work differently

Breaking silos, avoiding chaos and protecting our pace, freedom and creativity.

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Sustain

We focus on what endures, creating the conditions for our people and partners to thrive.

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Treat performance as kindness

High standards show respect for the work, our clients and each other.

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Enjoy the ride

Our industry is rare. We’re gifted the responsibility to shape feeling. How wonderful.

Impact

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in enterprise value across the businesses we’ve partnered with.

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The amount of VC’s, VB’s and Accelerators that trust us with their portfolio.

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brands we’ve helped build that went on to exit or merge.

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industries, from FinTech to ClimateTech, Pharma to Sport.

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VCs & accelerators we have partnered with to help their portfolios scale.

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transformational projects, delivered across brand, digital and product.

Up Next

Latest Case Study

Case Study: Yapily

Open Banking in Motion

Case Study

Case Study: Benifex

For Life’s Moments

Case Study

Case Study: Liferaft

A big climate story, built to move fast

Case Study

Case Study: Modulr

Building a Brand for Payments at Scale

Case Study

Case Study: Calyx

A Brand Built for Nail Entrepreneurs

What we do

Creative Programmes

Explore how we build brands

Case Study

Case Study: Allica Bank

How business banking used to be – just better

About The Studio

What are you aiming to achieve?

How we transforms businesses

Big News

Apple Made for Business

Our founder talks funding at Apple

Who we are

A company for the AI era

Two studios, one shared belief

Case Study

Case Study: Mindflick

Turning Mindset into Movement

Venture Lab

Our Lab Launches

Discover what we’re building and why

For Our Planet

For Different + Imperial

BlueNose case study launches this November

Team News

Welcome Dan Forman

Dan joins the team Commercial Partner

Speak to us

Start a Project

Reach out to the team