As the AI Summit grew into a global platform for applied intelligence, there was a need for a complementary event that could go deeper: a space for scientists, engineers and innovators working at the frontiers of quantum computing. The Quantum Computing Summit began as a concept on paper. The challenge was to create a brand from scratch that would feel connected to the AI Summit while establishing its own distinct identity within the fast-moving world of deep technology.
We developed the Quantum Computing Summit through the same structured brand creation process, defining purpose, positioning, personality and proposition. The strategy focused on clarity, precision and connection to the wider AI ecosystem. The visual identity extends the design language of AI Summit, using shared typographic and structural elements, but introduces its own energy through a deep blue palette and hardware-inspired textures. The logomark builds around the qubit, the unit of quantum information, with motion behaviour that mirrors quantum states: fluid, shifting, and full of potential. Together, these details create a system that is rigorous yet dynamic, uniting science and storytelling.
The Quantum Computing Summit has become the technical heart of the AI Summit series, a trusted forum for those shaping the next generation of computing. The shared DNA between the two brands ensures coherence across events while allowing Quantum to speak to a specialist audience with authority and focus. From a blank canvas to a globally recognised identity, the brand continues to evolve alongside one of the most exciting frontiers in technology.
www.london.theaisummit.com/the-quantum-computing-summit-london
Purpose / Positioning / Proposition / Brand strategy / Narrative / Logo / Visual identity / Brand systems / Motion / 3D / Digital design / Brand activation / Campaign platforms / Guidelines + toolkits
Lee Fairbrother
Nick Gardner
Emma Judd
Joe Gardner
Hannah Gander
Purpose / Positioning / Proposition / Brand strategy / Narrative / Logo / Visual identity / Brand systems / Motion / 3D / Digital design / Brand activation / Campaign platforms / Guidelines + toolkits
Lee Fairbrother
Nick Gardner
Emma Judd
Joe Gardner
Hannah Gander
As the AI Summit grew into a global platform for applied intelligence, there was a need for a complementary event that could go deeper: a space for scientists, engineers and innovators working at the frontiers of quantum computing. The Quantum Computing Summit began as a concept on paper. The challenge was to create a brand from scratch that would feel connected to the AI Summit while establishing its own distinct identity within the fast-moving world of deep technology.
We developed the Quantum Computing Summit through the same structured brand creation process, defining purpose, positioning, personality and proposition. The strategy focused on clarity, precision and connection to the wider AI ecosystem. The visual identity extends the design language of AI Summit, using shared typographic and structural elements, but introduces its own energy through a deep blue palette and hardware-inspired textures. The logomark builds around the qubit, the unit of quantum information, with motion behaviour that mirrors quantum states: fluid, shifting, and full of potential. Together, these details create a system that is rigorous yet dynamic, uniting science and storytelling.
The Quantum Computing Summit has become the technical heart of the AI Summit series, a trusted forum for those shaping the next generation of computing. The shared DNA between the two brands ensures coherence across events while allowing Quantum to speak to a specialist audience with authority and focus. From a blank canvas to a globally recognised identity, the brand continues to evolve alongside one of the most exciting frontiers in technology.
www.london.theaisummit.com/the-quantum-computing-summit-london
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