New Horizon Bank needed a brand and digital presence that matched their ambition. While the team was future-focused and community-driven, their identity and website lacked the energy, clarity and cohesion to communicate that. It was time for a step change. One that could elevate the experience for both personal and business customers.
We built the brand around a single, uplifting idea: adventure. Inspired by expansive landscapes and the feeling of new journeys, we refreshed the logo, evolved the colour palette, and developed a visual system rooted in exploration and growth. The new website mirrors that spirit, guiding users through products and services with a sense of momentum, clarity, and optimism.
This work represents a huge leap forward for the bank, internally and externally. The new brand has been described as “alive,” “professional,” and “a major boost to our image.” With improved clarity, a thoughtful user experience, and the site’s ability to reflect the bank’s role in supporting personal and business growth. New Horizon now has a platform that inspires confidence and the tools to move boldly toward whatever journey comes next.
Purpose / Positioning / Proposition / Brand strategy / Narrative / Visual identity / Brand systems / Art direction / Photography / Digital design / UI/UX design / Brand activation / Guidelines + toolkits
Lee Fairbrother
Joao Pinedo
Jacob Norton
Andy Norman
Ale Mariotti
Mihai Halmi-Nistor
Emeline Pobelle
Flora Williams
Lewis Davis
Purpose / Positioning / Proposition / Brand strategy / Narrative / Visual identity / Brand systems / Art direction / Photography / Digital design / UI/UX design / Brand activation / Guidelines + toolkits
Lee Fairbrother
Joao Pinedo
Jacob Norton
Andy Norman
Ale Mariotti
Mihai Halmi-Nistor
Emeline Pobelle
Flora Williams
Lewis Davis
New Horizon Bank needed a brand and digital presence that matched their ambition. While the team was future-focused and community-driven, their identity and website lacked the energy, clarity and cohesion to communicate that. It was time for a step change. One that could elevate the experience for both personal and business customers.
We built the brand around a single, uplifting idea: adventure. Inspired by expansive landscapes and the feeling of new journeys, we refreshed the logo, evolved the colour palette, and developed a visual system rooted in exploration and growth. The new website mirrors that spirit, guiding users through products and services with a sense of momentum, clarity, and optimism.
This work represents a huge leap forward for the bank, internally and externally. The new brand has been described as “alive,” “professional,” and “a major boost to our image.” With improved clarity, a thoughtful user experience, and the site’s ability to reflect the bank’s role in supporting personal and business growth. New Horizon now has a platform that inspires confidence and the tools to move boldly toward whatever journey comes next.
