Rajasthan Royals
Kit Design for the IPL 21

Empowering women through sport is a value rooted deep inside the Rajasthan Royals team. ‘With her we train, with her we rise’ was an initiative set up by the club to encourage young women to take up cricket. This idea was powerful and relevant, inspiring our 2021 kit design. Harnessing the culture of India and dedicating our patterns  to celebrating women.

Deliverables

Discovery
Creative Strategy
Kit Design
Illustration
Production

Meaningful patterns, rooted in tradition.

Taking inspiration from traditional Rajasthan block prints, we created four unique patterns that would shape the aesthetic of our kits.

For our training kit we once again looked to Rajasthan tradition for inspiration. Out of the various types of mehndi available in India, the mehndi of Rajasthan is one of the most popular. Applied on the hands or feet of females, the beautiful patterns suggest empowerment and celebration. To tie the training and match jersey designs, we incorporated the lioness graphic. Our symbol or female empowerment.

Harnessing power

With collaboration with Jaipur Rugs, the foundation has provided women the opportunity to become skilled artisans in rug weaving.

Harnessing and cultivating the unique creativity and talent of women. Empowering them to build a stable and bright future for themselves and their families.

The Lioness

The foundation of the pride.

The lioness is the gatherer of food, provider of children and most of all they work together as a team to ensure the survival and strength of their pride.

A foundation for the future

The Khejri tree is the state tree which uses less water to grow and thus increases the overall water table of the surrounding land. RRF has taken up the initiative to grow 14000 trees across Rajasthan. We believe that this is the perfect symbol to represent continual growth and evolution of power of women. Which creates new opportunity and life for the next generation, just as the trees are providing a new stability of life in the region.

Mind, body & soul

A symbol celebrating the immeasurable strength of womanhood. Representing the Royals Foundation’s support of women and girls enabling access to healthcare, Mental health, and Menstrual hygiene.

Empowering female autonomy over their own bodies and supporting the women, supporting women.