Liberis
Embedding Positive Energy
Liberis is a global partner for embedded business finance. We created a new positioning and expression that put their embedded platform and core values of energy and impact at the heart of their brand. We took inspiration from the embed code for the new identity.
The result is a brand that positions Liberis as leaders in embedded finance and reflects their purpose of providing finance that empowers businesses and creates a positive impact.
Deliverables
Brand Strategy
Logo
Visual Expression
Motion Design
Tone of Voice
Messaging
Guidelines
Website UX/UI
App UX/UI