Our Greatest Team.
The British Olympic Association (BOA) are responsible for delivering the British Olympic athletes; Team GB to the Olympic Games. As well as sports engagement, science and logistics, the BOA are also responsible for all media, brand and commercial activity. From 2010 to 2013 I worked with the BOA as Creative Lead, delivering the London 2012 campaign, both strategy and execution.
The campaign challenge was to create the best support for a British team ever. A Home Games gave a home advantage. The support of domestic fans had shown to deliver a surge in medals for the host nations at previous Games. The aim was to connect the nation to Team GB.