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The Challenge
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New Horizon Bank needed a brand and digital presence that matched their ambition. While the team was future-focused and community-driven, their identity and website lacked the energy, clarity and cohesion to communicate that. It was time for a step change. One that could elevate the experience for both personal and business customers.
The Solution
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We built the brand around a single, uplifting idea: adventure. Inspired by expansive landscapes and the feeling of new journeys, we refreshed the logo, evolved the colour palette, and developed a visual system rooted in exploration and growth. The new website mirrors that spirit, guiding users through products and services with a sense of momentum, clarity, and optimism.
The Impact
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This work represents a huge leap forward for the bank, internally and externally. The new brand has been described as “alive,” “professional,” and “a major boost to our image.” With improved clarity, a thoughtful user experience, and the site’s ability to reflect the bank’s role in supporting personal and business growth. New Horizon now has a platform that inspires confidence and the tools to move boldly toward whatever journey comes next.Visit the website: www.newhorizonbank.com
